CASE STUDY / GAMEBOARD

Digirockstars' Fast & Safe Launch Strategy for New Crypto Casino 96.com in Southeast Asia

Discover how Digirockstars successfully launched 96’s newest brand, 96.com, in the rapidly growing crypto market of Southeast Asia, leveraging innovative strategies and ensuring a fast and safe gaming experience.

ABOUT 96.com

96.com is the latest venture from the 96 Group, joining its sister sites 96tr (Turkey) and 96in (India). Focused exclusively on cryptocurrencies, 96.com is designed to target a global audience, with its initial focus on Southeast Asia. Offering a diverse array of games from top-tier providers, 96.com is set up for success.

Industry:
iGaming

Location:
Southeast Asia

Digirockstars services:

Strategy
CRM
Creatives
Affiliate Marketing
Influencer Marketing
Paid Advertising
Social Media
SEO

CHALLENGE

Can a New Crypto Casino Capture the SEA Market?

96.com aims to test the Southeast Asian market, but ‘crypto’ and ‘new casino’ are terms that raise concerns about safety and security. Additionally, 96.com is launching exclusively in English, which is often a second or third language for the target market. This language barrier poses a significant challenge in reaching and engaging potential customers.

96.com is starting from scratch, sharing customer service, operations, and development resources with its other brands. This resource sharing adds another layer of complexity to the launch, making it crucial to maximize efficiency and impact with limited resources.

SOLUTION

Fast Bets, Faster Wins

We positioned 96.com as a safe and fast online gaming platform. While promotions are common across brands, we focused on building a strong, trustworthy brand that offers a seamless experience.

Building Trust & Speed

Everything we do emphasizes our commitment to speed and safety:

Marketing Imagery: We used visuals of F1 cars and MotoGP motorcycles to symbolize speed and professionalism. We also hired top iGaming specialized creatives for the brand.
Reputable Partnerships: Leveraged brand logos from reputable game providers to establish stability and familiarity.
Advanced Tools: Integrated leading systems like MyAffiliates for affiliate marketing and Optimove for CRM to enhance performance and user experience.

Strategic Targeting

We targeted regions with higher crypto adoption such as the Philippines, Thailand, and Vietnam, maximizing our market impact in areas where crypto is already gaining traction.

STRATEGY

Affiliates and Game Providers

We capitalized on the strong reputations of 96.com’s big providers, such as Evolution and Pragmatic Play. These providers and their network promotions were central to our marketing efforts, aimed at establishing familiarity and trust with new players. Notably, the network promotions featured large pool amounts funded by the providers, not 96.com, adding to their appeal and less of a financial burden on 96.com.

Leveraging Affiliates and Influencers

Established Affiliates: We enlisted established affiliates to write reviews about 96.com, bolstering trust and providing the initial player boost.
Influencers: Engaged influencers to hype the brand and generate user-generated content, which we repurposed for our paid media campaigns.

Comprehensive Campaigns

Digirockstars went all out for 96.com, with dedicated social media, community, and SEO teams working on post-launch campaigns and micro SEOs sites, to ensure sustained engagement and growth.

(Mockup for one of our SEO landing pages for 96.com)

Remarkable Outcomes

10,000+

Surge in new players after soft launch

300+

Enlisted affiliates and influencers

I had an incredibly positive experience working with Digirockstars for the past couple of months. Their expertise in digital marketing, particularly within the realm of cryptocurrencies and online gaming, proved invaluable to our crypto casino's success. Their team provided comprehensive services covering all aspects of digital marketing, including social media management, SEO, content creation, and targeted advertising campaigns. Not only did they deliver exceptional results, but their proactive approach and clear communication made the entire collaboration seamless and enjoyable. I highly recommend Digirockstars to any business seeking top-tier digital marketing solutions.

Vladimir Ninov

Global Head of Marketing at 96.com

I am delighted to endorse Digirockstars for their outstanding expertise in iGaming marketing. Their 360-degree approach covers acquisition, conversion, and retention across all key channels including affiliation, social media, SEO, paid adds and branding. Their understanding of localization is commendable. Moreover, their professionalism shines through meticulous planning, clear communication, responsive reporting, and unwavering dependability. Digirockstars stands out for their versatility, no-nonsense attitude, flexibility, positivity, and transparent practices. I highly recommend them for any marketing needs in the iGaming industry.

Regis Pissot

iGaming Consultant at 96.com

WORK WITH US TO ACCELERATE YOUR IGAMING BRAND. D2C BRAND. TECH STARTUP. SAAS COMPANY. FINANCE BRAND.

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