Daily brief
Regulatory · Australia · Sat 14 Nov · 3 min read · By Roland Cinco
ACMA sets conditions for Australia's wagering advertising exception
What happened
The Australian Communications and Media Authority published initial, 23-page guidance on requirements for online content providers seeking to continue carrying wagering advertising from 1 January 2027.
Under the Interactive Gambling Amendment (Gambling Reform) Act 2026, providers face a general prohibition unless they take reasonable steps to satisfy the triple lock exception.
The exception requires providers to prevent restricted users accessing wagering advertising, ensure recipients use registered accounts and give registered users an effective means of opting out.
Restricted users include anyone in Australia under 18, without confirmed age, not logged into a registered account or having opted out of wagering advertising.
The requirements cover social media, subscription and broadcast video-on-demand services, websites, messaging services and online gaming platforms, according to Inside Asian Gaming's report on the guidance.
Dedicated wagering and racing websites and apps are exempt from the triple lock requirements, but wagering companies' social media profiles do not receive that exemption.
Opt-outs must be clear, simple, effective, easily accessible and account-wide, with activation information prominently displayed; providers should remind users of the option at least annually.
Why it matters
Sources: Inside Asian Gaming (asgam.com), asgam.com
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