What kinds of companies do you work with?
We work with iGaming operators, licensed fintech platforms, and high-growth tech businesses operating in Southeast Asia. The common thread is a regulated or high-scrutiny environment where the standard marketing playbook does not transfer cleanly. Most of our clients have run campaigns before and have already worked with at least one agency that treated their category like an e-commerce account.
Are there brands or categories you decline to work with?
Yes. We decline work where the licensing position is unclear, where the product targets markets it is not permitted to serve, or where the responsible gaming posture does not meet a standard we are willing to put our name against. This has cost us business and it is the correct trade.
What does a good fit look like for you?
A brand with a defined market, a working product, and a leadership team that will act on what a diagnosis surfaces. The engagements that compound are the ones where we are given access to the actual numbers early and the mandate to change something structural, rather than being handed a channel and a budget.
We already have an in-house team. Where would you sit alongside them?
Wherever the gap is. Common configurations are us owning acquisition while the in-house team owns CRM, us owning the affiliate and creator layer while the team runs paid, or us running the measurement and attribution build that lets the in-house team see what is actually working. We scope against your team as it exists rather than against a template.
We already have an agency. Can you work as a second partner on a specific channel?
Yes. Single-channel and single-discipline engagements are workable, most often affiliate, creator, or CRM. The one thing we ask for is visibility into how the other channels are measured, because a channel judged in isolation will be judged wrong.
How quickly can you go live?
Where tracking and accounts are already in place, two to three weeks. Where the measurement foundation needs building, four to six. We will go live faster if you need us to and we will tell you what confidence you are giving up to do it.
Can you share case studies with real numbers?
Yes. Published case studies carry the problem, the approach, the metrics, and the stack rather than a percentage with no context. Where a client requires anonymity, the numbers stay and the name does not.
How much should we budget for acquisition?
It depends on what a user is worth to you, what you pay to acquire one, and how long your cash can be out before spend pays back. Our investment calculator works it out from your own numbers and shows the math, so you can take it to your finance team before a first call.
