Every case study is approved by the client and stripped of anything that identifies them. What remains is the problem, the approach, and the direction of the numbers.
We treat client performance data as the client’s property.
That principle shapes what our case studies are. They document our approach and the direction of what changed. They do not disclose brand names, absolute revenue, deposit volumes, spend levels, or anything that would let a reader work out whose account they are looking at.
They are shared by request rather than published because of simple arithmetic. The Philippines has a small number of licensed operators. Anonymization holds up in a one-to-one conversation and holds up considerably less well against an open page any competitor can cross-reference.
There is a second point that applies to anyone reading this page. How an agency handles the data of its current clients indicates how it will handle yours.
These are the terms under which client work gets documented at all.
No client names, no brand references, no logos, and no detail that ties a result to a specific operator. Sector, market, and engagement type only.
Movement is reported as percentages and indexed change against a baseline rather than absolute revenue, deposit volumes, or spend.
Every case study is reviewed and approved by the client before it enters the library, including the anonymized descriptors.
We know who has received what. A public PDF can be forwarded anywhere.
If you are a current client and would prefer your engagement was not documented in any form, tell us and we will remove it. That option stands permanently and does not require a reason.
Sent as a single document covering engagements relevant to your situation. If we do not have work genuinely comparable to yours, we will say so.
What the account looked like on day one. Where spend was going, what was being measured, and what was breaking.
The specific decisions in sequence, with the reasoning. Which channels were cut, which were added, and what we got wrong.
Indexed and percentage-based movement against a stated baseline, with cohort direction at 30, 60, and 90 days.
Promotional support, conversion event integration, product changes on the client side. Results that cannot be replicated without these are not results you can plan against.
This is a filter, and it means some requests are declined.
The last field matters most. It determines which engagements we send rather than defaulting to everything we have.