Lifecycle marketing that responds to behaviour.
Onboarding, activation, retention and reactivation journeys for licensed operators, built on your behavioural data.
Where retention spend stops working.
Budget reaches the wrong segment
Without behavioural segments, offers go to players who would have stayed anyway.
Cadence replaces logic
Calendar sends arrive after the player has decided to leave.
The platform is bought, the system never built
The CRM runs on a few segments set at onboarding.
Four components, built in order.
The first two are the foundation.
TreatedHoldout
Illustrative. Shaded: lift over the control group.
Lift is the gap between the curves.
One group gets the program; the control group gets only service messages. The gap is the result.
Events that predict churn and value, captured cleanly before any campaign.
Behaviour, not deposit tier alone. Two players with the same deposits can be heading opposite ways.
Each journey triggered by a signal, with suppression, frequency and responsible gaming exclusions built in.
Control groups where they fit, to show the value the program adds.
Measure the value your program adds.
A control group means leaving part of your base uncontacted.
It is also how you separate program impact from what would have happened anyway. We report results with the test conditions.
Where AI runs in this service.
Models trained on your behavioural data flag players moving toward churn or value, while they are still deciding.
The team reviews every suggested campaign change before launch.
One discipline, two sectors.
iGaming
Segments from sessions, deposits and game preference. Bonuses that protect margin.
Fintech
Activation through KYC and first funded transaction, where most users drop. Programs built on usage depth and account value.
What is included
We build on the CRM you have, or help you choose one that fits your stage.