iGaming growth, built from the operator side.
Acquisition, retention and partner distribution for licensed operators, built around how players actually behave.
Three things that change how campaigns are built.
From work inside licensed operations.
Players hold several accounts
Most players here use two to three platforms. You compete for wallet share, not one channel.
Quality is invisible at acquisition
Cost per first deposit rewards volume before quality shows. We judge campaigns on later behavior.
Source predicts retention
Where a player arrives from predicts value better than any later retention campaign.
We came out of the operator side.
Here the regulator is not a formality and players are not e-commerce customers. Playbooks from other categories break the link between acquisition and retention.
We worked inside compliance, affiliate and player teams before working for operators.
Who we are right for.
Stated plainly so neither side spends a month finding out.
- Licensed operators, or those mid-licensing who promote only once permitted
- International operators entering the market who need local execution
- Operators with restricted ad accounts who need policy-safe funnels
- Teams measuring FTD, NGR and churn, or ready to before targets are set
- Operators without regulatory standing we can verify
- Cases where product, licensing or payments, not marketing, is the constraint
- Budgets needing a discount, not a smaller scope
Four capabilities, built around your license.
Start with one. Add more when it works.
Paid media planned with your promotions calendar. Creative is checked against PAGCOR rules in production; AI drafts variants within them.
Lifecycle programs built on session, deposit and game behavior, with churn prediction on your data. Bonuses protect margin.
WOMO partners with real gaming audiences. Commission tied to player lifetime value; partners scored on retained value.
Licensing and PAGCOR limits mapped to channels before budget moves. Competitors assessed; anomalies flagged once live.
Our platforms and ecosystem.
Built and run by DRS. HelpGamblers.ph is independently operated.
Four partner segments, online and offline, each with its own economics.
WOMO Affiliate Software
4,000+ affiliates, creators and agents across Southeast Asia, with real-time FTD and NGR attribution and payouts in fiat or crypto.
AlwaysOn by WOMO
Vetted WOMO creators as AI livestreamers, covering late-night hours few brands reach. Tracked through WOMO like any partner.
Signal by DRS
Regulation, affiliate economics and platform changes, published every morning by the team running live campaigns.
HelpGamblers.ph
Player advocacy backed by DRS, independently operated: operator scores, public complaints and PAGCOR license checks. Markets where players have recourse earn trust.
The data behind the claims on this page.
Our own player and operator data, free to read. More in Signal by DRS.
Cost per FTD and payback period
Four operators, one method. Cost per first-time depositor ran from $6.44 to roughly $25, payback from 2.9 to 9.6 months, and no LTV:CAC ratio cleared 1.0.
Player value tiers
94.3% of players produced 37.1% of revenue. The 5% above them produced almost two thirds, and the entry tier had not paid back its acquisition cost after eleven months.
Run these numbers against your own.
Size an acquisition budget from what a user is worth or from payback time. Every figure shows its working. Free, no signup.
iGaming growth, answered.
Paid acquisition, lifecycle retention, and affiliate and influencer distribution for licensed operators, on our own platforms, WOMO and AlwaysOn.
Compliance shapes creative from the start, not at review. A partner's non-compliant post lands on the license holder, so content review sits inside the workflow.
Cost per first-time depositor tied to later behavior, retained value and payback. Cheap cohorts often churn fastest.
Rarely unchanged. Channels, trust signals and payment habits differ, so costs do not transfer. The method for measuring them does.
Supply, not software. Tracking is common; partners who bring players who stay are not.