Your customers think like players. We know players.
Traders, borrowers and iGaming players act on the same habits. We bring the acquisition and retention playbook we built in iGaming to licensed crypto exchanges and lending platforms, run responsibly and inside the rules.
What your customers share with iGaming players.
Different products, the same instincts. Here is what we see in both.
A player picks an operator in seconds. So does a trader choosing an exchange or a borrower choosing a lender. Licence, payout record and the people they follow decide it.
First deposit, first trade, first disbursed loan. Most budgets are lost between sign-up and the first money in, and most teams measure too early to see it.
In our iGaming data, 94.3% of players produced 37.1% of revenue. Active traders and repeat borrowers follow the same pattern, so we find and keep the high-value few.
Market moves, paydays and big events drive activity in both. Retention that runs on timing beats retention that runs on a calendar.
Creators, community groups and agents move both audiences. That is what WOMO is built on.
What we learned in iGaming, applied to your funnel.
The same five questions decide growth in all three.
| In iGaming | In crypto | In lending | |
|---|---|---|---|
| The moment that matters | First deposit | First trade | First disbursed loan |
| Where value sits | VIP players | Active traders | Repeat borrowers |
| Who brings them | Affiliates and streamers | Crypto creators and communities | Agents and finance creators |
| Where they drop | After the first deposit | Dormant after funding | One loan, then gone |
| What brings them back | Timed offers and loyalty | Market moments and fee tiers | Repeat-borrower offers |
Two segments we build for.
Where the funnel problem is sharpest.
Crypto exchanges and platforms
Sign-ups that never fund or trade. On-ramp friction that caps conversion. Generic creative that deepens distrust.
Lending and credit platforms
Application-to-disbursement drop-off treated as an operations metric. Limits on rates and terms language. Acquisition measured on applications, not funded loans.
Four capabilities, from first click to repeat customer.
Optimized to KYC, first trade or disbursement, not sign-up. Channels checked against BSP and SEC rules; AI drafts compliant creative.
Activation through verification and first transaction, where most users drop. Churn models on your data.
Partners with real financial intent, vetted for promotion compliance. Commission on funded accounts.
Regulatory limits mapped to channels before budget moves. Funnel built around funded accounts; payment and on-ramp coverage assessed.
All of it, inside the rules.
Regulated iGaming taught us to grow without cutting corners. The same discipline applies here.
01
Compliance before creative
BSP and SEC rules on yield claims, returns language and lending terms are mapped to each channel before budget moves.
02
Responsible by default
The responsible gaming habits we keep in iGaming carry over: clear terms, no pressure tactics, and care over who we target.
03
Your licence sells
Buyers approach crypto and lending with caution. A visible licence and clear terms convert better than hype.
What does not transfer.
Lending book mechanics, exchange fee economics and e-money licence detail. We learn those from you. If you need category experts from day one, we will say so early.
Where are your customers dropping off?
Tell us your funnel. We will show you where the iGaming playbook fits.