Privacy Policy

1. Introduction

Make Things Happen, Inc., operating as Digirockstars ("we", "us", or "our"), is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, store, and share your personal data when you visit digirockstars.co, interact with our services, or engage with any of our platforms — including WOMO (womonow.com) and AlwaysOn (digirockstars.co/247-ai-livestream).

Digirockstars is a performance marketing agency specialising in regulated digital markets across Southeast Asia. Our services include acquisition systems, retention and lifecycle marketing, affiliate and influencer infrastructure, AI-powered livestreaming through AlwaysOn, and performance intelligence — primarily for iGaming, fintech, and high-growth technology businesses.

By using our website or engaging with our services, you agree to the collection and use of information in accordance with this policy.

2. Who We Are

Legal entity: Make Things Happen, Inc. (Digirockstars)

Website: digirockstars.co

General enquiries: hey@digirockstars.co

We operate two primary brands under this entity: Digirockstars (performance marketing agency) and WOMO (proprietary affiliate and influencer network). Both brands and their associated platforms are covered by this Privacy Policy.

3. Information We Collect

We collect personal information in the following ways:

3.1 Information You Provide Directly

• Contact and enquiry forms: your name, email address, company name, industry, and any message content you submit
• Waitlist and product registrations: name, email, company, role, and interest category (for example, AlwaysOn waitlist submissions)
• Newsletter subscriptions: your email address via The Digirockstars Brief
• Career applications: name, contact details, CV, portfolio links, and video pitch submissions
• Client onboarding: business details, billing information, and campaign-related data provided in the course of service delivery
• WOMO affiliate and influencer applications: name, contact details, platform handles, audience data, and content category information
• AlwaysOn talent applications: name, contact details, likeness materials, voice recordings, and identity documentation required to build AI personas (processed under separate talent agreements)

3.2 Information Collected Automatically

• IP address and approximate geographic location
• Browser type, version, and operating system
• Pages visited, time on page, and referral source
• Device type and screen resolution
• Cookie identifiers and session data
• Advertising interaction data (clicks, impressions, and conversions) from our paid media campaigns

3.3 Information From Third Parties

• Analytics and tracking platforms (see Section 6)
• Advertising platforms through which you may have interacted with our campaigns
• WOMO affiliate tracking systems, which record referral activity, registration events, and conversion data on behalf of our brand clients
• Social media platforms if you interact with our content or pages

4. How We Use Your Information

4.1 Service Delivery

• To respond to enquiries, proposals, and contact form submissions
• To onboard and manage client relationships and campaign execution
• To manage affiliate and influencer partnerships through the WOMO network
• To operate AlwaysOn AI livestreaming deployments, including building and maintaining AI personas under signed talent agreements
• To process waitlist registrations and follow-up communications

4.2 Marketing and Communications

• To send The Digirockstars Brief newsletter to subscribers who have opted in
• To send service updates, product announcements, and relevant industry content
• To run retargeting and remarketing campaigns across advertising platforms

You may unsubscribe from marketing communications at any time using the unsubscribe link in any email we send, or by contacting us at hey@digirockstars.co.

4.3 Analytics and Improvement

• To understand how visitors use our website and improve its performance
• To measure the effectiveness of our marketing campaigns
• To inform product and service development decisions

4.4 Legal and Compliance

• To comply with applicable laws and regulations in the jurisdictions we operate in
• To enforce our contractual terms with clients, talent, and partners
• To protect the rights, property, and safety of Digirockstars, our clients, and third parties

5. AlwaysOn — AI Influencer System

AlwaysOn is Digirockstars' proprietary 24/7 AI livestreaming system, available exclusively to WOMO network influencers. It involves the creation of AI-generated personas based on real individuals ("talent"). The following specific privacy considerations apply:

• Talent who participate in AlwaysOn provide their likeness, voice recordings, and identity materials under a separate written agreement that governs the use, scope, and duration of those assets
• AI persona assets — including generated face, voice, and behavioral data — are owned by Digirockstars under the terms of the talent agreement
• Audience members who interact with AlwaysOn livestreams may have their engagement data (watch time, click behaviour, conversion events) collected for reporting purposes on behalf of brand clients
• Brand clients who access AlwaysOn services provide campaign-specific data under their client agreements, which include data processing terms
• AlwaysOn waitlist data (name, company, email, industry, and interest type) is stored securely and used only to facilitate onboarding conversations

6. Third-Party Tools and Platforms

We use the following third-party platforms in the operation of our business and website. Each has its own privacy policy and data practices:

Analytics

• Google Analytics — website traffic and behaviour analysis (privacy policy)
• Matomo Analytics — privacy-focused web analytics
• Microsoft Clarity — session recording and heatmaps (privacy policy)

Advertising

• Meta Ads (Facebook and Instagram) — paid social advertising and remarketing
• Google Ads — search and display advertising
• LinkedIn Ads — B2B paid social advertising
• TikTok Ads — social video advertising for client campaigns

Communication and Forms

• Formspree — form submission processing for contact and waitlist forms
• Telegram — direct communication channel for WOMO creator enquiries

CRM and Lifecycle

• Optimove — enterprise CRM and player lifecycle platform used in client campaign delivery (data processed on behalf of our clients under separate data processing agreements)

We do not sell your personal information to any of these third parties. They process your data only as necessary to provide their services to us.

7. Cookies

Our website uses cookies — small text files stored on your device — to improve your experience, analyse site usage, and support our advertising efforts. The types of cookies we use include:

• Essential cookies: required for the website to function correctly
• Analytics cookies: help us understand how visitors use the site (Google Analytics, Matomo, Microsoft Clarity)
• Advertising cookies: used to deliver relevant ads and measure campaign performance (Meta, Google, LinkedIn, TikTok)

You can control or disable cookies through your browser settings at any time. Disabling certain cookies may affect the functionality of our website.

8. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, or as required by applicable law. Specifically:

• Contact and enquiry data is retained for up to 3 years from the date of last contact
• Client and campaign data is retained for the duration of the client relationship and for 7 years thereafter for legal and accounting purposes
• Newsletter subscriber data is retained until you unsubscribe
• Job application data is retained for 12 months after the conclusion of the recruitment process, unless you consent to a longer retention period
• AlwaysOn talent persona assets are retained for the duration specified in the talent agreement
• WOMO affiliate tracking data is retained for the duration of the affiliate relationship and for 3 years thereafter

9. Your Rights

Depending on your location and applicable law, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your personal data, subject to legal retention obligations
• Object to or restrict the processing of your data
• Request a copy of your data in a portable format
• Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us at hey@digirockstars.co. We will respond to your request within 30 days.

10. Data Security

We take reasonable and appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, or disclosure. These include secure data transmission (HTTPS), access controls, and regular review of our data handling practices.

While we take these steps seriously, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but we are committed to notifying affected individuals promptly in the event of a data breach.

11. Children's Privacy

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us at hey@digirockstars.co and we will delete it promptly.

12. Links to Third-Party Websites

Our website may contain links to third-party websites including WOMO (womonow.com), client platforms, and industry publications. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or data practices. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you by email.

We encourage you to review this page periodically to stay informed about how we protect your information.

14. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way we handle your personal data, please contact us:

• Email: hey@digirockstars.co
• Website: digirockstars.co/contact
• Entity: Make Things Happen, Inc., operating as Digirockstars