Bloomberry rebuilds FUNaloMAX: late but committed

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What happened

Bloomberry Resorts is rebuilding FUNaloMAX, its online gaming platform. The rebuild is a deliberate recommitment to the online channel after a period of disruption. The BSP's earlier restrictions on online payment flows hit Philippine online GGR hard across the board, but operators who moved quickly to adapt are now pulling ahead. Bloomberry is now investing to close that gap.

The source article is from PEP.ph, a Philippine entertainment and celebrity news outlet that occasionally covers gaming adjacent to its broader Solaire and integrated resort coverage. The level of technical or financial detail available from that source is limited, so the strategic framing draws on the competitive context Bloomberry operates in.

Why it matters

Bloomberry operates Solaire Resort, one of the Philippines' flagship integrated resorts. Its late entry into a credible online channel is a material business risk. Newport World Resorts has doubled net income. City of Dreams Manila has posted two consecutive quarters of mass-market gains. Both competitors are winning customers across physical and digital touchpoints simultaneously.

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Sources: Google News

About the supporter of this brief

WOMO is a network of 4,000+ affiliates and micro-influencers across Southeast Asia, built by Digirockstars. It connects iGaming, fintech and tech brands with local partners who reach the players and users they want.

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