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Market · Philippines · Tue 18 Aug · 3 min read

DigiPlus hires Teneo for international push

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What happened

DigiPlus Interactive Corp has appointed Teneo as its strategic advisor. Teneo is a US-based executive advisory firm that works with senior leadership on communications, government relations, and reputational positioning. DigiPlus already holds licenses in South Africa and Brazil. This hire is a deliberate move to build the external relations infrastructure needed for further international market entry.

Why it matters

Sources: GGRAsia

  1. DigiPlus Hires Teneo, a CEO Advisory Firm With Deep Political and Regulatory AccessTeneo is a broad advisory firm, not a political-risk boutique, but it carries a real, actively growing government affairs practice. DigiPlus just tapped it for a New Zealand licence bid, weeks after reporting a 124% profit jump that's mostly a one-time accounting gain. Here's the more accurate read on both.iGaming
  2. DigiPlus eyes New Zealand while home market shrinksDigiPlus exploring a New Zealand online gaming licence bid while its Philippine revenue falls 37% year-on-year is a defensible geographic diversification move, but the timing signals that management has accepted the Philippine online market as a structurally lower-revenue environment for the foreseeable future. New Zealand's online licensing framework is nascent and competitive, so the bid is a long-dated option, not a near-term revenue fix. For competitors watching DigiPlus, the more immediate read is that the dominant Philippine online operator is not betting on domestic recovery as its primary growth thesis, which is itself a signal about the ceiling on the local market.Market
  3. DigiPlus plants flag in Brazil with IBJR membershipDigiPlus joining Brazil's gaming association under the BingoPlus brand is a meaningful internationalization move from the most successful Philippine-origin online gaming operator. Brazil's regulated betting market is one of the few jurisdictions globally with both scale and a fresh licensing framework, and IBJR membership gives DigiPlus a seat at the table for shaping responsible gambling policy before that regulation firms up. For Philippine iGaming investors, this signals that DigiPlus is positioning itself as a multi-market operator rather than a domestic champion, which changes the valuation conversation and the competitive reference set.Market