FUNaloMAX pushes PHP30M campaign as OnlyFun.PH rival

Bloomberry Resorts launched a PHP30 million (approximately US$473,000) year-end promotional campaign for its online gaming platform FUNaloMAX. The campaign runs from October 17 to December 27, 2026, and combines weekly prize draws with monthly awards. This is a direct marketing push to build player volume on the platform during the high-traffic holiday period.

Bloomberry also operates OnlyFun.PH, a separate Philippine-facing online gaming platform. Running two distinct branded platforms simultaneously is an unconventional structure for a single licensed operator.

A PHP30 million prize pool is a meaningful spend for a platform still establishing its player base. It signals Bloomberry is willing to subsidize acquisition costs in the near term to capture holiday season registrations and deposits.