Daily brief
Regulatory · Australia · Wed 19 Aug · 2 min read
Meta gambling ad pressure: brief your media buyer today
What happened
The Australian Senate committee has backed an online gambling reform package, with coalition agreement now confirmed. The bill has a long legislative history, originating from an amendment proposed by MP Peta Murphy in 2023. Separately, the Australian government has introduced a last-minute opt-out gambling ad register, moving ahead despite warnings from its own inquiry process. These two developments together signal that Australia is entering an active enforcement and compliance phase, not just a debate phase.
In the Philippine context, the Escudero bill targeting online gambling advertising continues to advance in Manila. The Australian and Philippine tracks are moving in parallel, not in sequence.
Why it matters
Sources: iGaming Business
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