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Market · Philippines · Fri 4 Sept · 1 min read

Newport-DOT deal reframes Manila as entertainment destination

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What happened

Newport World Resorts signing an MOU with the Philippine Department of Tourism to jointly promote entertainment-led tourism is a deliberate repositioning move: it ties a casino resort's brand directly to the national tourism apparatus at a moment when PAGCOR's revenue is under pressure and the online market is contracting. The partnership focuses on live performances, culinary, and cultural programming, which extends visitor dwell time and increases non-gaming spend without requiring a single new gaming license.…

Sources: GGRAsia

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