Novig's Sweeney gamble: celebrity risk in a tightening market

Novig's Sydney Sweeney endorsement generating controversy rather than clean player acquisition is a useful case study for Philippine operators evaluating celebrity ambassador deals in a market where PAGCOR enforcement on influencer promotions is already active. The central question the iGaming Business piece raises is whether controversy-driven media attention converts to retained customers, and the historical pattern is that it rarely does at the cost it creates in regulatory and brand risk.…