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Market · Philippines · Wed 21 Oct · 3 min read

Philippines is world's top gaming search market

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What happened

Blask, a gaming analytics platform that tracks online search demand for gaming brands, ranked the Philippines as the largest market globally for online gaming search demand in September 2026. The country overtook Brazil and India to reach that position. The Philippines' Blask Index rose 87 percent year-on-year in September and 8 percent month-on-month from August.

Why it matters

Sources: GGRAsia

  1. Philippines Tops Global Gaming Search Demand. What the Blask Ranking Does and Doesn’t Tell Operators.Blask ranks the Philippines first for online gaming search demand in September, with its index up 87% year on year. The index measures interest, not spending, and Brazil’s fall helped the ranking. Here is what operators should and should not read into it.iGaming
  2. TikTok bans Philippine gambling ads from AugustTikTok enforcing a gambling ad ban in the Philippines effective August 22 closes one of the last mass-reach digital channels available to Philippine operators after PAGCOR's billboard removal order and BSP's e-wallet restrictions. The platform's young, mobile-first user base was a meaningful acquisition surface for online gaming brands, and losing it compounds an already narrow paid media environment.…Market · Philippines
  3. PAGCOR's licensed-site app targets illegal operatorsPAGCOR launching a consumer app in December to identify licensed online gambling sites is a direct channelization play, addressing the same problem Signal briefed on October 10: BSP's e-wallet restrictions pushed the licensed market share from 75% to around 50% by adding friction on the deposit side. The app attacks the supply side instead, making it easier for players to verify legitimacy before they register.…Regulatory · Philippines