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Market · Philippines · Sat 24 Oct · 2 min read

Buenas PH's pickleball push: smart brand play or distraction?

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What happened

Buenas PH, a licensed online casino brand in the Philippines, has launched a sports and wellness campaign built around a creator-led pickleball tournament called the "Buenas Battle of the Streamers Pickleball Tournament." The event pairs the brand with digital influencers and streamers and frames gambling-adjacent promotion as a physical wellness initiative. The campaign is positioned as encouraging players and followers to balance screen time with real-world activity.

Why it matters

Sources: GGRAsia

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