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Product · Philippines · Sat 24 Oct · 1 min read

DigiPlus bets on local IP with horror game launch

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What happened

DigiPlus launching five games tied to the Shake, Rattle and Roll film franchise on BingoPlus is a deliberate localization play, not a routine content drop. Licensing a recognizable Filipino horror IP gives the platform a culturally native hook that offshore operators cannot easily replicate, which matters in an acquisition environment where paid media channels keep narrowing.…

Sources: GGRAsia

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