Google PH gambling ads open: move now

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What happened

Google has updated its advertising policy to permit online gambling and social casino promotions targeting users in the Philippines. Operators and affiliates can now apply for Google gambling advertiser certification, which unlocks inventory across Search, Display, and YouTube for Philippine-targeted campaigns. The certification process is not instant. It takes weeks to complete, meaning operators who submit applications today will be cleared to run campaigns before those who wait.

Why it matters

This is a significant channel opening. Google's advertising network is the dominant paid media infrastructure in the Philippines, covering search intent (Google Search), passive discovery (Display Network), and video (YouTube). All three formats are now potentially available to certified gambling advertisers targeting Philippine users.

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Sources: Google Ads Policy

About the supporter of this brief

WOMO is a network of 4,000+ affiliates and micro-influencers across Southeast Asia, built by Digirockstars. It connects iGaming, fintech and tech brands with local partners who reach the players and users they want.

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