Livewire brings self-serve in-game ads to APAC via Canva

Livewire has launched "Ads by Livewire" inside the Canva App Marketplace, making it the first gaming advertising integration available to Canva's 265 million users. Marketers can take an existing Canva design, select audience, location, and budget, and publish directly into in-game inventory, all within Canva. No separate production step, no additional creative team required. The integration covers the Philippines, Singapore, Malaysia, and Thailand at launch.

In-game advertising in APAC has historically underperformed its audience reach because the production pipeline was a genuine friction point. Creative had to be adapted, exported, submitted, and trafficked separately, making it inefficient compared to social or search where native tools handle the full workflow. Canva closes that gap entirely for in-game display.